Most organizations are constantly looking for areas to expand, improve, and stand out. Companies have to tackle omni-channel marketing and face the highest customer expectations in modern history.
Given the fact that Millennials now have the most spending power of any generation, a digital-first mindset is a requirement for any marketeer worth their salt. In our last blog we looked at the impact of customer portals on customer intimacy and loyalty. Today we'll shine a light on how a connected portal can offer business insights and improve customer support.