Focussed Agile Design of a Mobile banking application
In this age of mobility, developing a mobile application is high on many organisations’ agendas. But a lot of these organisations have
difficulty realising both business and customer value from their mobile apps. Developing a mobile application is easy – especially one
that your customers hardly ever use… The true challenge lies in developing a mobile app that leverages your organisation’s
strengths and is so convenient that your customers want to use it all the time.
Research by Vlerick Leuven Gent Management School and LoQutus